Executing – Making sure the field sales team correctly executes strategic priorities.Building the Picture of Success – Defining the ideal look of your brand across each segment.With eyes in the store and access to trustworthy, reliable store and SKU-level data at the shopper moment of truth, CPGs can develop a tighter framework to improve the success of Perfect Store programs.Įxample of a Perfect Store execution framework Perfect Store execution: Traditional versus Image Recognition By seeing what is actually happening on the shelves, you can monitor what elements of your Perfect Store strategy are in place and measure how effective they are. IR captures images of retail shelves and provides real-time insights into what is happening on every aisle in every store. The good news is that you can overcome the limitations of these traditional approaches by using image-recognition (IR) technology (see table below). This not only limits their ability to measure execution effectively but also to fully measure the impact of program non-compliance over time. Managers at the head office are left to rely either on sales data or field teams self-reporting on execution. However, monitoring whether the picture of success is executed correctly currently involves a manual process with limited survey questions.
0 Comments
Leave a Reply. |